Privacy policy

MILKWHITE APPAREL PRIVACY POLICY

Last Updated: October 7, 2026

1. Introduction

Welcome to MilkWhite Apparel.

At MilkWhite Apparel, we believe that trust, confidence, unity, and community are the foundation of everything we create. Our commitment to our customers extends beyond the quality of our apparel to the protection of their personal information.

This Privacy Policy explains how MilkWhite Apparel ("MilkWhite Apparel," "we," "us," or "our") collects, uses, stores, shares, and protects personal information when you visit our website, purchase products, subscribe to our communications, interact with our advertisements, or otherwise use our services.

Our website, www.milkwhiteapparel.com, and related shopping, communication, and marketing experiences are collectively referred to as the "Services."

By using our Services, you acknowledge the information practices described in this Privacy Policy. Where applicable law requires your consent, we will request it separately.

2. Information We Collect

The personal information we collect depends on how you interact with MilkWhite Apparel.

We may collect the following categories of information:

Personal and Contact Information

  • First and last name

  • Email address

  • Mobile telephone number

  • Billing and shipping addresses

  • Customer account information

  • Customer communication preferences

Order and Transaction Information

  • Products purchased

  • Order history

  • Billing and shipping information

  • Payment confirmation details

  • Returns and exchanges

  • Shipping and delivery information

  • Customer service inquiries

Payments are processed through authorized third-party payment processors. These providers may collect payment card information and other details necessary to process transactions securely.

Website and Shopping Information

  • Products viewed

  • Shopping cart activity

  • Abandoned checkout information

  • Wishlists

  • Website navigation

  • Browser and device information

  • IP addresses

  • Approximate geographic location derived from technical information

  • Cookies and tracking technology information

Marketing and Communication Information

  • Email subscriptions

  • SMS marketing subscriptions

  • SMS consent records

  • Promotional preferences

  • Responses to marketing campaigns

  • Advertising interactions

  • Customer feedback and reviews

  • Social media interactions

We may collect information directly from customers, automatically through website technologies, or through third-party service providers supporting our operations.

3. How We Use Personal Information

MilkWhite Apparel may use personal information to:

  • Process and fulfill customer orders

  • Deliver purchased merchandise

  • Process payments, returns, and exchanges

  • Provide customer support

  • Maintain customer accounts

  • Communicate order confirmations and delivery updates

  • Improve our website and customer experience

  • Personalize product recommendations

  • Analyze purchasing trends and shopping behavior

  • Send promotional emails when permitted

  • Send SMS marketing messages to customers who have provided appropriate consent

  • Announce new collections, exclusive releases, and special events

  • Administer customer loyalty and community initiatives

  • Prevent fraud and unauthorized transactions

  • Maintain website security

  • Comply with applicable legal obligations

We may use customer purchase history, website interactions, and marketing preferences to provide more relevant content and shopping experiences.

4. Email Marketing and Customer Communications

MilkWhite Apparel uses authorized email marketing platforms, including Klaviyo, to communicate with customers and subscribers.

Where permitted by law and customer preferences, our marketing emails may include:

  • New collection announcements

  • Limited-edition product releases

  • Exclusive shopping opportunities

  • Early access to upcoming collections

  • Product restock notifications

  • Customer appreciation campaigns

  • Brand events and pop-up experiences

  • Community news and stories

  • Personalized product recommendations

  • Shopping cart and checkout reminders

  • Special promotional opportunities

We may use customer information, including purchasing history, browsing activity, and email engagement, to personalize our communications.

Customers may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in our marketing emails.

Unsubscribing from marketing emails does not prevent customers from receiving necessary transactional communications regarding purchases, account activity, shipping, or customer service.

5. SMS AND MOBILE MESSAGING PRIVACY

MilkWhite Apparel offers an optional mobile messaging program that allows customers to receive text messages concerning our products, collections, promotional opportunities, and community activities.

Our SMS marketing program may be operated through Klaviyo and authorized messaging service providers.

SMS Marketing Consent

By voluntarily subscribing to MilkWhite Apparel's SMS marketing program, you agree to receive recurring automated marketing and promotional text messages at the mobile telephone number you provide.

Messages may be delivered using an automatic telephone dialing system or other automated messaging technology.

SMS marketing messages may include:

  • New product announcements

  • Exclusive collection releases

  • Limited-edition merchandise

  • Early-access shopping invitations

  • Promotional offers

  • Special events and brand activations

  • Product restock alerts

  • Personalized shopping recommendations

  • Shopping cart and checkout reminders

  • Other MilkWhite Apparel marketing communications

Consent to receive SMS marketing messages is not a condition of purchasing any goods or services.

Providing a telephone number for an order, account registration, customer service request, or shipping notification does not automatically constitute consent to receive promotional text messages.

SMS marketing consent is collected separately from email marketing consent and other customer agreements.

We may maintain records of SMS subscriptions, including the date, time, method, and source of consent.

Message Frequency and Charges

Message frequency varies based on marketing campaigns, product releases, customer preferences, and shopping activity.

Message and data rates may apply depending on your wireless service provider and mobile plan.

Wireless carriers are not responsible for delayed or undelivered messages.

SMS Opt-Out Instructions

Customers may withdraw their consent to receive SMS marketing messages at any time.

To unsubscribe, reply STOP to a marketing text message or use an unsubscribe link when available.

For assistance, reply HELP where supported or contact us at milk@milkwhiteapparel.com.

We will process valid opt-out requests in accordance with applicable laws and messaging requirements.

Customers may receive a final confirmation message acknowledging their removal from the SMS marketing program.

Unsubscribing from SMS marketing does not automatically unsubscribe customers from email marketing communications.

Protection of Mobile Information and SMS Consent

We will not share your mobile information or opt-in consent with third parties or affiliates for their independent marketing or promotional purposes.

All other categories of personal information exclude text messaging originator opt-in data and consent from third-party sharing for independent marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with third parties for purposes unrelated to providing the SMS messaging services to which you have subscribed.

We may share personal information, including mobile telephone numbers, SMS subscription information, and SMS consent status, with trusted third-party service providers that assist us in operating our mobile messaging program.

These service providers may include:

  • Klaviyo

  • SMS messaging platform providers

  • Telecommunications companies

  • Wireless carriers

  • Messaging delivery vendors

  • Other providers necessary to operate and support our SMS program

Such information is shared only as necessary to provide messaging services, maintain compliance, support customer requests, or satisfy applicable legal obligations.

MilkWhite Apparel does not sell or rent SMS opt-in information or consent records for unrelated marketing or promotional purposes.

SMS Abandoned Cart and Checkout Reminders

MilkWhite Apparel's website uses cookies, tracking technologies, and ecommerce integrations to help identify products customers place in their shopping carts, including when a shopping cart or checkout has been abandoned.

This information may be used to determine when to send shopping cart or checkout reminder messages by SMS to customers who have expressly consented to receive these types of messages.

Shopping cart reminder messages may include product information, reminders of items left behind, and links allowing customers to return to their shopping carts.

Customers who have not provided the required SMS marketing consent will not be enrolled in promotional SMS abandoned-cart messaging solely because they entered their telephone number during checkout.

Customers may opt out of these reminders at any time through the SMS unsubscribe methods described above.

SMS Data Retention

We may retain mobile telephone numbers, consent records, message activity, and opt-out information for as long as reasonably necessary to administer our messaging program, maintain compliance records, honor customer preferences, resolve disputes, or fulfill legal obligations.

6. Cookies, Analytics, and Tracking Technologies

MilkWhite Apparel uses cookies, pixels, and similar technologies to operate our website, understand customer activity, improve performance, and support advertising and marketing campaigns.

These technologies may collect information concerning:

  • Website visits

  • Product views

  • Shopping cart activity

  • Website navigation

  • Customer engagement

  • Browser and device information

  • Advertising interactions

  • Purchase and conversion activity

We may use technologies associated with Shopify, Klaviyo, Meta, TikTok, Pinterest, and other authorized service providers.

These technologies help us understand how customers interact with our website and advertising.

They may also support personalized product recommendations, advertising measurement, customer engagement analysis, and marketing audience creation.

Customers may manage cookies through their browser settings and any privacy controls made available on our website.

Disabling certain cookies may affect website functionality.

Where applicable law requires prior consent for nonessential cookies or tracking technologies, we will request that consent.

7. Advertising, Social Media, and Personalized Marketing

MilkWhite Apparel may advertise and engage with customers through digital platforms, including:

  • Instagram

  • Facebook

  • TikTok

  • Pinterest

  • Google and other advertising networks

We may use customer interaction data, purchasing history, website activity, and advertising engagement information to measure campaign effectiveness and deliver more relevant advertising.

Depending on applicable law, certain advertising activities may be considered targeted advertising or the sale or sharing of personal information.

Where required, customers will be provided appropriate notices and methods to opt out.

The independent privacy practices of social media and advertising platforms are governed by their respective privacy policies.

Our SMS consent-sharing restrictions described in Section 5 continue to apply to mobile messaging information.

8. Third-Party Service Providers

MilkWhite Apparel works with authorized third-party companies to support our business operations.

These may include:

  • Shopify for ecommerce operations

  • Klaviyo for email and SMS marketing

  • Payment processors

  • Shipping and fulfillment providers

  • Customer support providers

  • Analytics platforms

  • Website security providers

  • Advertising and marketing partners

  • Telecommunications and SMS delivery providers

These providers may process personal information to perform services on our behalf or, where applicable, under their own privacy policies.

We may also disclose personal information:

  • When authorized or requested by customers

  • To fulfill purchases or provide requested services

  • To comply with legal obligations

  • To respond to valid legal processes

  • To investigate fraud or security incidents

  • To protect our legal rights

  • In connection with a merger, acquisition, restructuring, or other legitimate business transaction

SMS opt-in data and consent status are excluded from unrelated third-party marketing sharing as described in Section 5.

9. Data Security

MilkWhite Apparel takes reasonable measures to protect customer information against unauthorized access, misuse, alteration, loss, or disclosure.

Our security practices may include:

  • Secure ecommerce infrastructure

  • Protected payment processing

  • Restricted access to customer information

  • Authorized third-party technology providers

  • Administrative and technical safeguards

  • Monitoring for suspicious activity

Although we take reasonable steps to safeguard personal information, no internet-based service or electronic communication system can guarantee absolute security.

Customers are encouraged to maintain secure account passwords and contact us if they suspect unauthorized account access.

10. Data Retention

MilkWhite Apparel retains personal information for as long as reasonably necessary to provide our Services, meet business needs, and satisfy legal requirements.

Retention considerations may include:

  • Maintaining customer accounts

  • Processing purchases and returns

  • Preserving transaction records

  • Providing customer service

  • Maintaining marketing consent records

  • Complying with tax and accounting obligations

  • Preventing fraud

  • Resolving disputes

  • Honoring unsubscribe and privacy requests

Retention periods vary depending on the nature of the information, its intended purpose, and applicable legal requirements.

11. Customer Privacy Rights

Depending on your location and applicable privacy laws, you may have certain rights concerning your personal information.

These may include:

Right to Access

You may request information about the personal data we maintain concerning you.

Right to Correction

You may request correction of inaccurate personal information.

Right to Deletion

You may request deletion of eligible personal information, subject to applicable legal exceptions.

Right to Data Portability

You may request a copy of certain personal information in a portable format where required by law.

Right to Opt Out of Targeted Advertising

Where applicable, you may request that your personal information not be used for certain targeted advertising activities.

Right to Opt Out of Sale or Sharing

Where legally applicable, you may opt out of the sale or sharing of personal information as those terms are defined by relevant privacy laws.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw that consent, subject to applicable limitations.

Right to Limit Sensitive Information Processing

Where applicable, you may request limitations on certain uses or disclosures of sensitive personal information.

Right to Appeal

Where provided by law, you may appeal certain decisions concerning your privacy rights.

Right to Non-Discrimination

We will not unlawfully discriminate against customers for exercising applicable privacy rights.

To exercise your rights, email:

milk@milkwhiteapparel.com

We may request reasonable information to verify your identity before fulfilling a privacy request.

We will respond in accordance with applicable legal requirements.

12. Global Privacy Control and Privacy Preferences

Where required by applicable privacy laws, MilkWhite Apparel will recognize and process qualifying Global Privacy Control signals or other recognized universal opt-out mechanisms.

These signals may communicate a customer's preference to opt out of certain personal information sales, sharing, or targeted advertising.

Customers may also manage available privacy preferences through our website or by contacting us.

13. Children's Privacy

MilkWhite Apparel's website and Services are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 without appropriate legal authorization.

If we learn that personal information has been collected from a child in violation of applicable law, we will take appropriate steps to delete the information.

Parents or legal guardians who believe a child has submitted personal information may contact us at milk@milkwhiteapparel.com.

14. International Data Processing

Customer information may be stored or processed in the United States or other countries where MilkWhite Apparel's authorized service providers operate.

Where required by applicable laws, we use recognized safeguards for international data transfers.

These may include appropriate contractual protections or other lawful transfer mechanisms.

15. Third-Party Websites and External Links

Our website may include links to websites, social media platforms, or services operated by independent third parties.

MilkWhite Apparel is not responsible for the privacy practices, policies, or security measures of third-party websites that we do not control.

Customers are encouraged to review the privacy policies of external services before providing personal information.

16. User-Generated Content and Reviews

Customers may have opportunities to submit reviews, testimonials, photographs, comments, or other content through our website or social media channels.

Information voluntarily shared through public areas may become visible to other individuals.

Customers should avoid publishing personal or sensitive information they do not wish to make publicly available.

We cannot guarantee the privacy of information voluntarily disclosed in public forums or social media environments.

17. Changes to This Privacy Policy

MilkWhite Apparel reserves the right to update or modify this Privacy Policy to reflect changes in business operations, technology, legal requirements, or our information practices.

When updates are made, we will revise the "Last Updated" date and publish the updated policy on our website.

Where required by law, we will provide additional notice or obtain consent before implementing material changes.

18. Contact Information

If you have questions about this Privacy Policy, the handling of your personal information, SMS marketing preferences, or your privacy rights, please contact:

MilkWhite Apparel

Website: www.milkwhiteapparel.com

Email: milk@milkwhiteapparel.com

Mailing Address:

MilkWhite Apparel
100 Springdale Road
Suite A3 PMB 264
Cherry Hill, NJ 08003
United States

MILKWHITE APPAREL

White isn't just a color. It's a canvas. What you bring to it makes it yours.

Own White. Own Your GodlySelf.